Each magazine any institution produces it always represents the social group of that music in one way or another; a good example is if we look at my previous posts regarding VIBE & NME magazines. Vibe often has quite a Hip artists on the front with cool looking fonts, which is what their target audience often aspire to be, then if we look at NME you will often see crazy fonts, with outrageously unique dressed artists on the front, which their readers also aspire to be.
– From my magazine cover we can see that I have the male dominant fonts, red & black, with what appears to also be a male dominant font, big, bold & curvy. Remembering that the social group which represent Grime consists predominantly of males aged between 16-28, they are often smartly dressed and rarely have a wealthy background you can see this is represented in a subliminally way from my cover.
My feature artists has been given a grey colour over him, showing that their is not much colour about his life, yet he has the transition of coming out of the plain white – showing he has achieved something. The social groups that would follow this magazine would also be looking to do the same thing.
Social groups in grime are 100% committed to following it, in songs they often describe how they are constantly ‘writing bars’ (lyrics) – with this I have appealed to my social group by offering a free grime 2010 calendar, the social group often surrounds themselves with such media, a calendar with famous artists in their room would be something desirable as it’s visible to give them constant aspiration.
Finally you can see the image in the bottom left hand corner – if you asked anybody of that age which social group do you think he comes from, people would instantly either say a more rap/hip-hop/grime based social group than a rock/punk – these are ways that I have managed to appeal & represent the magazines social group.
